Every musician entrepreneur knows the sting of watching potential buyers slip away after engaging with a webinar, video, or sales pitch. They showed interest, but for one reason or another, they didn’t take the next step.
The Re-Consumption Mechanism gives you a way to bring those people back. It works by inviting them to re-engage with your content using the powerful hook: “We forgot to tell you something important.” This creates curiosity, lowers resistance, and gives you a second chance to move them toward action.
Step 1: Craft the Initial Hook
Your comeback message needs to spark immediate attention. A simple opener like “We forgot to tell you something VERY important” is enough to trigger curiosity.
Example:
“During our last workshop on writing unforgettable hooks, we got so carried away that we forgot to share one of the most powerful strategies. This missing piece could change how you approach your next song.”
Step 2: Re-Engagement Theme
Frame the follow-up as a correction or addition to the original content. This makes the audience feel like they’re being let in on something valuable that almost slipped away.
Example:
“We left out the best part about how to get your music heard by the right fans. So we recorded a quick follow-up to make sure you don’t miss it.”
Step 3: Provide a Valid Reason to Return
Give a clear explanation of why they should re-consume the content. Position it as crucial for achieving their desired result.
Example:
“This short video reveals the exact step most artists skip when releasing their music. Without it, you could be leaving streams, sales, and new fans on the table.”
Step 4: Keep It Short and Punchy
The follow-up should be no more than one-third the length of the original. That way, it feels easy to consume while still delivering fresh value.
If your original webinar was an hour, the re-consumption piece should be around 15–20 minutes.
Step 5: Enhance the Value
This is your chance to raise the stakes. Share deeper insights, include better bonuses, or strengthen your offer.
Example:
“In this follow-up, you’ll not only discover the missing strategy, but you’ll also get access to a new bonus pack of songwriting prompts we didn’t include the first time.”
Step 6: Repackage the Pitch
Close the loop by tying your original offer into the new content. Repetition builds trust and familiarity, and the added value makes the pitch more compelling.
Example:
“We realized we left out a critical piece about how you can release music faster and get paid sooner. Watch this short video to see what we missed—and to grab your chance to join the full program before enrollment closes.”
Why This Works
The Re-Consumption Mechanism transforms a lost sale into a second chance. Instead of letting potential buyers drift away, you re-open the conversation with curiosity, brevity, and added value.
- Curiosity gets them to click.
- Short content makes it easy to watch.
- Enhanced value builds trust.
- Repackaged pitch increases conversions.
How You Can Use This Right Now
- If you recently ran a webinar or launched an offer, identify the people who didn’t buy.
- Write an email with the hook: “We forgot to tell you something very important.”
- Create a short, punchy follow-up video (one-third the original length).
- Deliver the missing piece, add value, and repackage your pitch.
This is one of the most effective ways to re-engage warm leads who are still interested but didn’t take action the first time. Done right, the Re-Consumption Mechanism turns hesitation into commitment.
