Let’s get straight to it:
If you want to build a six- or seven-figure music business, the first skill you need to master is messaging.
Not catchy hooks.
Not clever branding.
Not even next-level production chops.
Messaging. Because everything stems from it.
Your offers. Your ads. Your emails. Your upsells. Your course titles. Your coaching intros. None of it works if your message doesn’t hit.
Now here’s the problem:
Most musicians trying to market themselves focus on what their product does. But in 2025, people are no longer buying things to do things.
They’re buying things to not do things.
That’s the core shift you need to wrap your head around if you want to stop spinning your wheels and start scaling.
Why Your Message Is Probably Falling Flat (Even If Your Offer Is Great)
Let’s say you’re selling:
- A mixing course.
- A songwriting challenge.
- A beat pack.
- A coaching program for independent artists.
You describe what it does:
“Learn to mix radio-ready tracks in Logic Pro…”
“Unlock your creativity with my 5-day songwriting system…”
“Discover the structure behind viral hooks…”
Sound familiar?
Now imagine this instead:
“No more guessing what EQ to use. Just follow the steps and get a polished mix every time.”
“Skip the writer’s block. Get daily prompts that practically write the song for you.”
“Don’t overthink your next chorus. Plug in these 3 hook patterns and go.”
See the difference?
People aren’t paying you to do more.
They’re paying you so they can do less—and still win.
What’s Really Going On in the Market Right Now
Consumers are overloaded.
They have:
- Too many choices
- Too many decisions
- Too little time
So what do they want?
Simplicity. Relief. Done-for-you.
They want the result—without the grind.
This is true everywhere you look:
- Ozempic is blowing up because people want to lose weight without dieting or working out.
- DoorDash thrives because people want dinner without cooking or shopping.
- AI tools like ChatGPT are booming because people want to write blog posts, emails, and even lyrics without writing a single word.
The music business is no different.
Your ideal customer doesn’t want to learn another plugin. They want finished tracks they’re proud of.
They don’t want to study 50 songwriting books. They want a chorus that gives people goosebumps—without staring at a blank page for three hours.
So What Does That Mean for Your Messaging?
It means this:
Your message should highlight what your customer no longer has to do.
They already assume the outcome is possible. That’s table stakes.
What they want to know is:
“What pain does this save me from?”
“What work does this take off my plate?”
“What grind do I get to skip?”
If your messaging doesn’t answer that, it’s dead on arrival.
How to Shift Your Message (Without Rewriting Everything From Scratch)
Let’s make this practical. Here are 3 steps to upgrade your messaging—starting today.
1. Pinpoint the Grind
Think about what your customer dreads. Not just what they want, but what they want to avoid.
Ask yourself:
- What do they procrastinate?
- What overwhelms them?
- What have they already tried and quit?
Let’s say you sell a songwriting coaching program.
You might think they’re paying for:
“A proven process to write better songs.”
But what they’re really paying for is:
“To stop staring at a blank page.”
“To avoid rewriting the same verse 17 times.”
“To stop second-guessing every melody.”
That’s the grind. Speak to that.
2. Flip the Frame
Now, take your product benefits and flip them into “You don’t have to” phrasing.
Instead of:
“Write better melodies faster.”
Try:
“You don’t have to guess what notes work. Just follow this step-by-step contour map and let the song write itself.”
Instead of:
“Learn Logic Pro fast.”
Try:
“You don’t have to waste hours on YouTube tutorials. Get a workflow that actually works for musicians, not engineers.”
Instead of:
“Master your mix.”
Try:
“You don’t have to tweak reverb settings for three hours. Use this template and move on with your life.”
You get the idea.
People will pay more to not do things than they will to learn to do them.
3. Use the ‘You Don’t Pay to ____’ Template
Here’s a plug-and-play line you can use in almost any offer page, email, or video script:
“You don’t pay to [undesired task]. You pay to [desired result with ease].”
Here are a few examples tailored for music entrepreneurs:
- “You don’t pay to build a funnel. You pay to fill your calendar with fans or students while you sleep.”
- “You don’t pay to mix your own track. You pay to sound pro without the rabbit holes.”
- “You don’t pay to study music theory. You pay to write songs that work—without the guesswork.”
Put this line in your next sales page, use it in your Instagram caption, or open your email with it.
It works—every time.
Want to Know If You Nailed Your Message?
Simple test.
If your offer still feels like work, it’s not ready.
If it feels like relief—like a deep exhale—you’re on the right track.
Musician entrepreneurs are burned out. They’re juggling content, gigs, lessons, plugins, and a hundred other tasks.
If your message doesn’t remove something from their plate, they’ll scroll past it, no matter how “high value” it is.
TL;DR — Here’s What to Do Right Now
- Stop talking about what your offer does.
Start talking about what your audience doesn’t have to do anymore. - Use the ‘You Don’t Pay to ____’ line in your copy.
It instantly reframes your value in a way that resonates deeply. - Build every new message around eliminating effort.
Relief sells. Struggle doesn’t.
Look, you’re not just selling courses or coaching or templates.
You’re selling freedom. From confusion. From overwhelm. From burnout.
That’s what people want in 2025.
And they’ll pay well for it.
So the next time you write an offer, an email, or a sales page—ask yourself:
“What work am I removing from their life?”
Then say that.
And watch your business start printing money like a late-night beat session that just won’t quit.
