If you’re a musician entrepreneur—selling beats, booking gigs, offering lessons, or building a fanbase—you already know how frustrating it feels when your marketing falls flat.
You spend hours writing a Facebook ad, crafting an email, posting on Instagram… and what happens?
Crickets.
People scroll past.
They bounce off your page.
They don’t click, don’t buy, and definitely don’t thank you for interrupting their day.
Here’s why:
You’re probably making one simple mistake that triggers the one thing your audience can’t help but feel—defensiveness.
Good news:
You can fix this today.
Here’s how.
Why Your Words Are Failing You
Your audience doesn’t care what you say if how you say it feels like an attack (like this section’s subheading).
When you write something like:
“You keep failing to promote your single properly.”
or
“You’re not booking gigs because you’re inconsistent.”
Their subconscious shuts down.
Why?
Because nobody likes being blamed, shamed, or told they suck.
So they close the tab.
Delete the email.
Swipe away.
But if you rework your language to remove the threat and replace it with hope?
They keep reading—and even feel inspired to take action.
The 4-Part Copy Framework Every Music Entrepreneur Needs
Here’s how to write copy that connects instead of repels, using the Generalized Negatives & Personalized Positives method.
1. Generalize The Negative
Stop saying your audience is failing.
Instead, talk about how most people struggle.
For example:
❌ “You’re wasting time on social media without a plan.”
✅ “Most independent artists waste hours on social media without a real strategy.”
They think: “Yeah, I’ve seen people like that… maybe that’s a little like me.”
More examples to steal:
- “Most producers never finish the tracks they start—and it keeps them stuck.”
- “Many songwriters don’t realize their chorus is killing their song’s potential.”
- “Most coaches in the music business burn out because they never set up a system that works.”
Same idea—less ego bruising.
2. Personalize The Positive
When you have good news? Point it right at them.
People love being told they’re capable, talented, and resourceful.
Instead of:
“This system works for people who put in the work.”
Say:
“You’ve already proven you have what it takes—you’re here because you’re serious about your craft.”
More you-focused positives:
- “You’ve got the creativity and drive to make this happen—you just need the roadmap.”
- “You’re the kind of artist who doesn’t give up when things get hard—and that’s why this will work for you.”
3. Add Generalized Positives To Build Hope
Once you’ve eased the sting of the problem and flattered them personally, zoom out and sprinkle in some global optimism.
For example:
- “And that’s a good thing—because without challenge, there’s no chance to grow into the artist you’re meant to be.”
- “Every year, more opportunities open up for independent musicians than ever before. You just need to know where to look.”
- “Even though most artists feel stuck, the ones who follow this path quickly find themselves ahead of the pack.”
Everyone needs hope—give it to them.
4. Put It All Together
Now you can combine everything into a powerful, conversion-friendly message:
Copy Template
Start with a generalized negative:
Most [role] [struggle/problem] because [reason].
Follow with a personalized positive:
But you’ve already proven you [strength/quality]—you’re here because you [motivation/goal].
Then add a generalized positive:
And that’s a good thing—because once you [action], you’ll [specific benefit/outcome].
Wrap it with a call-to-action:
So let’s [next step] and [result they want].
Example from my songwriting course:
Most songwriters never finish the songs they start because they get lost in the process and second-guess themselves.
But you’ve already shown you’re serious about your craft—you’re here because you want to write music people remember.
And that’s a good thing—because once you follow this simple system, you’ll finally finish your songs, build your catalog, and feel proud of what you create.
Let’s get started today—click here to join.
Ready To Fix Your Copy? Here Are 3 Steps To Start Now
If you want to stop chasing your audience away and start pulling them closer, follow these steps today:
Step 1: Audit Your Words
- Scan your ads, emails, landing pages, and scripts.
- Highlight every sentence that uses you or directly names the reader.
- If what follows is negative, rewrite it in a positive form.
Step 2: Rewrite The Negatives
Turn any personalized negatives into generalized ones.
For example:
- ❌ “You can’t figure out your social media strategy.”
- ✅ “Most musicians never figure out their social media strategy.”
Or:
- ❌ “You’re not getting booked because you’re doing it wrong.”
- ✅ “Most artists don’t get booked because they don’t know the right steps.”
Step 3: Rewrite The Positives
Make every compliment and uplifting statement personal.
For example:
- ❌ “People succeed when they put in the work.”
- ✅ “You’ve already shown you’re willing to put in the work—and that’s why you’ll succeed.”
Why This Works
Musicians—like everyone else—want to feel good about themselves and avoid feeling attacked.
When you generalize the negative, you bypass their ego.
When you personalize the positive, you engage their desire.
When you sprinkle in hope, you keep them moving forward.
It’s simple.
It works.
And you can start right now.
Go ahead—pick one piece of copy and make these changes.
When you see more clicks, more sign-ups, and more sales?
You’ll know why.
If you found this helpful, share it with another musician who needs better copy.
And if you’d like help applying these principles to your own music business, get in touch with me here—let’s make your words work as hard as you do.
