When you first start writing copy for your music business—your courses, your coaching, your shows—it’s easy to obsess over the flashy stuff.
Headlines that promise the world. Openings that punch. Closings that close.
Then you level up.
You learn structure. Frameworks. Hooks. Mechanisms. You find a system that works, and strangers suddenly give you money just because you arranged the right words in the right order.
It feels like magic. But if you’re like most creative entrepreneurs I work with, eventually you hit a wall.
You're still writing. You're still selling. But it all feels... predictable. Like you’re coloring inside the same box, again and again.
And here’s where it gets a little uncomfortable.
You're not writing your copy. You're writing the version of copy taught to you by someone else—following their rules, using their phrases, thinking their thoughts.
You're basically ghostwriting for your guru.
The Real Shift Happens When You Stop Playing It Safe
At some point, every serious musician-entrepreneur breaks the mold.
You stop obsessing over templates. You start experimenting. You rearrange, reword, break the structure, and rebuild your own.
You flip the close into the opening. You ditch long intros and start with the punchline. You write in your voice, not the one you paid for.
That’s when your copy starts to feel different. Sticky. Alive. Magnetic.
That’s the beginning of mastery.
Why Most Copy Falls Flat (Even When It's Technically "Correct")
Here’s what separates a technician from a master:
The technician writes at the surface level—just words on a screen. The master understands that words are just the starting point.
Words → fold into images
Images → fold into archetypes
Archetypes → fold into symbols
Symbols → fold into energy
Energy → shows up as emotion in the body
And that’s what moves people. Not a list of bullet points. Not a clever “PS.” Not 17 scarcity lines stacked at the bottom of a launch page.
It’s the symbolic charge of what you say that grabs the heart and rewires the brain.
So, What Does That Look Like in Practice?
Let’s get tactical.
Here are five steps to step into copywriting mastery—starting today.
1. Audit Your Voice (Before You Keep Repeating Someone Else’s)
Here’s what to do:
- Pull up three pieces of copy you’ve written—an email, a sales page, a social post.
- Read them out loud.
- Ask: Do I sound like myself here, or like I’m imitating someone I learned from?
- Highlight any phrases that feel like someone else’s voice.
- Now rewrite those same lines using how you’d say them on stage or in a coaching session.
For example, instead of:
“Unlock the secrets to music production success…”
You might say:
“Let’s fix what’s slowing you down in the studio—so you can finally finish tracks you’re proud of.”
Be brutally honest. It’s the only way to get free.
2. Break the Structure on Purpose
Think of this like jazz. You learn the form so you can bend it.
Try this:
- Write an email with the close at the top:
“Now is the time to start writing songs your audience actually remembers.” - Write a sales page that starts with identity, not features:
“You’re not just a musician. You’re a builder of worlds. You deserve tools that match.” - Try replacing bullets with broken stanzas:
You don't need
a plugin pack
to be powerful.
You need a system
that respects your sound.
You won’t nail it the first time. But you’ll find your style in the mess.
3. Think in Symbols, Not Sentences
This is where most writers tap out—but it’s where great marketers come alive.
Words on their own are weak. But words that symbolize something? They hit like a chord progression that makes your chest tighten.
Here’s how to practice:
- Pick an emotion your audience craves. Let’s say freedom.
- Ask: What symbol represents that?
- A key?
- An open road?
- A suitcase with stickers from 10 cities?
Now use that in your copy:
“Think of this as a passport for your sound. You write. You travel. You create anywhere.”
You just gave them freedom without saying the word “freedom.” That’s power.
4. Use This One Phrase to Create Action on Demand
If you take nothing else from this article, take this:
“Now is the time.”
That’s not a throwaway. It’s a phrase used in revolutionary speeches and billion-dollar brand campaigns because it creates a moment of decision.
It says:
The clock is ticking. You can choose. And what you do right now matters.
Here’s how to use it:
- “Now is the time to take your songwriting seriously.”
- “Now is the time to charge what you’re worth—and never explain it again.”
- “Now is the time to stop scrolling and start shipping.”
Say it out loud. Feel the shift in your chest. That’s the energy your copy needs.
5. Use It In the Wild (and Watch What Happens)
Pull up your last CTA. Add “Now is the time” to the front. Read it back.
Feels different, right?
Now go live with it:
- In your next email subject line:
“Now is the time to finish the songs in your drafts folder.” - In your next Instagram post caption:
“Now is the time to let go of perfectionism and release your art.” - In your next launch page:
“Now is the time to stop guessing—and start producing songs people can’t stop playing.”
Track clicks. Track replies. Track energy.
Then do it again.
Final Thoughts (And a Bit of a Challenge)
You don’t need another swipe file. You don’t need to memorize 27 new hooks. You need to trust that your words, spoken with your voice, charged with real meaning, are enough.
The best copy is brave. Not because it follows rules. But because it breaks them on purpose.
So go ahead and say something real. Say it with rhythm. Say it like someone who believes their music can change a life.
And if you ever forget what to say next?
Just whisper these four words:
Now is the time.
